Imagine walking into a giant store filled with everything you need to play golf, from clubs to cool clothes! That’s what PGA Tour Superstore is all about. It’s a special place where golfers, whether they’re kids or adults, can find gear, try new technology, and have fun. This article explores PGA Tour Superstore, a top golf store, and covers golf retail, recent activities, the golf industry, new technology, the TGL League, customer experience, apparel brands, and marketing.
PGA Tour Superstore is one of the biggest golf stores in the United States. It sells golf clubs, balls, bags, and clothes and even offers lessons to help you play better. PGA Tour Superstore has something for you whether you’re new to golf or a pro. Let’s dive into what makes this store special and how it’s changing how people enjoy golf.
What Is Golf Retail?
Golf retail is all about selling things you need to play golf, like clubs, balls, and clothes. Stores like PGA Tour Superstore are experts in golf retail because they have everything a golfer might want. They also make shopping fun by letting you try equipment before you buy it.
Golf retail isn’t just about selling stuff—it’s about helping people love golf. PGA Tour Superstore does this by offering a vast selection of products and creating a store that feels like a playground for golfers. You can test clubs, practice putting, or even take lessons from experts. It makes PGA Tour Superstore a favorite for anyone who loves golf.
The golf retail world is growing because more people are playing golf. PGA Tour Superstore leads by opening new stores and offering cool experiences. They ensure everyone, from kids to grown-ups, feels welcome and excited about golf.
About PGA Tour Superstore
PGA Tour Superstore is a company that started in 2003 in Roswell, Georgia. It’s owned by Arthur Blank, who also started The Home Depot and owns the Atlanta Falcons. PGA Tour Superstore has grown significantly, with 74 stores across 27 states by 2025, and plans to open eight more this year! They sell golf and tennis gear, but golf is their primary focus.
What makes PGA Tour Superstore special is its huge stores, often as big as 35,000 square feet. That’s bigger than many houses! Inside, you’ll find golf clubs, clothes, and accessories from top brands like Nike, Adidas, and Callaway. They also have fun areas like putting greens and simulators where you can play virtual golf.
PGA Tour Superstore is the official retail partner of the PGA Tour, which means they have the same gear that professional golfers use. Whether buying a new driver or a cool golf shirt, PGA Tour Superstore ensures you get the best.
Recent Activities at PGA Tour Superstore
PGA Tour Superstore has been busy lately! In 2025, they opened their 75th store in Grand Rapids, Michigan, and plan to open seven more in places like Louisville, Kentucky, and Norwalk, Connecticut. They’re also moving into new areas, like Buckhead in Atlanta, where they’re taking over a space that used to be a furniture store.
Another significant activity is their partnership with the TGL League, a new golf league that Tiger Woods and Rory McIlroy started. PGA Tour Superstore is the official store for TGL merchandise, selling team gear for fans of teams like Atlanta Drive GC and Boston Common Golf. Since TGL started in January 2025, sales of TGL products at PGA Tour Superstore have doubled!
PGA Tour Superstore also hosted The Hammer Challenge in May 2025, a fun TGL-style game with a twist. These activities show how PGA Tour Superstore always finds new ways to make golf exciting for everyone.
The Golf Industry Today
The golf industry includes everything related to golf, like making clubs, designing courses, and selling gear. It’s growing fast because more people are playing golf. In 2024, over 47 million Americans played golf, and PGA Tour Superstore is a big part of this growth.
More women, kids, and people of color are playing golf now, which is exciting! PGA Tour Superstore has seen significant increases in sales of women’s clothing (up 59% in 2021) and kids’ gear. They’re working hard to make sure everyone feels welcome in their stores, whether you’re a beginner or a pro.
The golf industry is also changing because of new technology and events like the TGL League. PGA Tour Superstore is helping lead these changes by selling high-tech gear and supporting new ways to enjoy golf. They’re making golf fun for everyone, no matter who you are.
Technology in Golf and PGA Tour Superstore
Technology is making golf more fun and easier to learn. PGA Tour Superstore uses cool tech to help golfers improve. For example, their stores have swing simulators that let you play famous golf courses on a screen. They also have hitting bays where you can test clubs and see how far you hit the ball.
PGA Tour Superstore is the preferred retailer for Full Swing Golf, a company that makes a device called the Full Swing KIT Launch Monitor. This gadget, used by pros like Tiger Woods, measures 16 data points about your swing, like speed and distance. You can buy it at PGA Tour Superstore to practice at home or in the store.
Another tech trend is indoor golf simulators. PGA Tour Superstore sells these for your home, and their stores have multiple simulators for testing clubs or taking lessons. This technology helps golfers play even when it’s cold or rainy outside, and PGA Tour Superstore is leading the way in bringing it to everyone.
The TGL League and PGA Tour Superstore
The TGL League is a new, exciting golf league started by Tiger Woods and Rory McIlroy. It’s different from regular golf because it’s played indoors in a high-tech arena called the SoFi Center in Florida. PGA Tour Superstore is the official store for TGL merchandise, selling hats, shirts, and more for the league’s six teams, like Atlanta Drive GC and New York Golf Club.
TGL games are fast and fun and are shown on TV on Monday and Tuesday nights. They use technology like giant screens and simulators to make golf feel like a big show. PGA Tour Superstore helps fans get excited by selling TGL team gear in all their stores, especially in cities like Atlanta and Boston, where TGL teams are based.
Since TGL started in January 2025, PGA Superstore has seen a big jump in TGL merchandise sales. Their Palm Beach Gardens store near the SoFi Center is like a TGL fan headquarters! This partnership shows how PGA Superstore is helping golf reach new fans.
Customer Experience at PGA Tour Superstore
Customer experience is how you feel when you shop somewhere. PGA Superstore makes shopping fun by creating stores that feel like a “Disneyworld for golfers.” Every store has putting greens, simulators, and hitting bays where you can try gear before you buy it. They also have experts who give lessons or help you find the perfect club.
PGA Superstore is working to make everyone feel welcome, especially new golfers like women and kids. In 2025, they’ve added a Fit-and-Go program, where you can get custom-fitted clubs the same day you shop. It makes it easier for beginners to start playing with the right gear.
The store’s staff is trained to know all about golf. They attend special training in California to learn about new equipment and how to help customers. It means that when you visit the PGA Tour Superstore, you get help from people who understand golf, making your experience awesome.
Apparel and Brands at PGA Tour Superstore
Apparel means clothes, and PGA Superstore has a huge selection of golf clothes for men, women, and kids. They sell big brands like Nike, Adidas, and Puma, plus newer ones like Bad Birdie, Greyson, and Johnnie-O. They also have their own PGA Tour brand, which is more affordable but still looks great.
PGA Superstore sees more young people and women buying golf clothes, even if they don’t play. Golf fashion is becoming a lifestyle where people wear golf shirts or hats because they’re stylish. For example, women might buy cute skirts, even if they’re not perfect for playing golf.
The store also sells TGL team apparel, letting fans wear their team’s colors. With so many brands, PGA Superstore ensures everyone can find clothes they love, whether they’re hitting the course or want to look cool.
Marketing Strategies of PGA Tour Superstore
Marketing is how a company tells people about its products. PGA Superstore uses clever marketing to get more people excited about golf. They focus on both in-store and online marketing to reach golfers everywhere.
In stores, PGA Superstore creates fun events like The Hammer Challenge or grand openings with giveaways, like $30,000 in gear, at their Louisville store opening. These events make people want to visit and try new things. They also use their partnership with TGL to market team gear, which has doubled sales since January 2025.
Online, PGA Superstore has a strong website built with Salesforce Commerce Cloud, making it easy to shop from home. Their online sales grew significantly during the COVID-19 pandemic and are still a big part of their business. They also use social media, like posts on X about new stores, to tell people what’s happening.
PGA Superstore markets to new golfers, like women and juniors, by offering products and events that make golf welcoming. Their marketing shows they’re not just a store—they’re a place to love golf.
Why PGA Tour Superstore Matters
PGA Superstore is more than a store—it’s a place that helps people enjoy golf. They make golf exciting by offering the latest gear, cool technology, and fun experiences. Their work with TGL and focus on new golfers show they’re helping the sport grow.
PGA Superstore is a fun place for kids to try golf and find gear that fits. For adults, it’s a one-stop shop for golf, from clubs to lessons. By growing to new cities and using technology, PGA Tour Superstore ensures that golf stays popular.
How to Shop Smart at PGA Tour Superstore
Shopping at PGA Superstore is easy and fun, but here are some tips to make it even better:
- Try Before You Buy: Use the simulators and putting greens to test clubs or putters.
- Ask for Help: The staff are experts, so ask them for advice on what gear is best for you.
- Check Sales: PGA Superstore often has deals on clothes and equipment, especially during holidays.
- Join Events: Look for fun events like The Hammer Challenge to try new things and win prizes.
By shopping smart, you can get the best gear and have a great time at PGA Tour Superstore.
The Future of PGA Tour Superstore
The future looks bright for PGA Superstore! They plan to open more stores, reaching 82 by the end of 2025. They’re also investing in technology, like more simulators and in-home golf gear, to help people play golf anywhere. Their partnership with TGL will keep bringing new fans to the sport.
PGA Superstore wants to make golf fun for everyone, from kids to pros. They’re adding more products for women and juniors and creating welcoming stores. With its focus on customer experience and new technology, PGA Superstore will keep leading the golf retail world.
References
- PGA TOUR Superstore. (2025). Official Website. www.pgatoursuperstore.com.
- TGL. (2024). PGA TOUR Superstore Named Official In-Store Retailer for Licensed Merchandise. tglgolf.com.
- Forbes. (2025). PGA Tour Superstore Continues Growth With Experiential Shopping & Tech. www.forbes.com.
- National Golf Foundation. (2025). PGA Tour Superstore. www.ngf.org.
- Golf Business Technology. (2024). TGL presented by SoFi Names PGA TOUR Superstore as Official In-Store Retailer. www.golfbusinesstechnology.com.
